ownership and comapny structure

        


What kind of company is DISNEY?
Disney is a conglomerate entity that works in Media Networks, Parks Experiences and Products and Studio Entertainment

a) Who owns Disney?

Disney is owned by Bob Iger (Executive chairman) Bob Chapek (CEO)


b) Name five companies that Disney owns. Which ones were created in house? Which ones were acquired?

Marvel, Lucas Films, Pixar, LucasFilm, and 21st century Fox are all acquired companies owned by Disney.




c) Is Disney a Horizontal or Vertical integration company? Explain with proof and facts.

 Disney is both a Horizontal and a Vertical integration company.

Disney is arguably the largest vertically integrated company in the world. This is because they own and control companies that create and produce film and television properties, and are then marketed and distributed by Disney throughout the world, and then the products are distributed by affiliated networks, such as ABC. One example of this is that the home videos (DVDs ect.) are manufactured by Buena Vista Home Video, which is owned by Disney, and oftentimes shipped to Disney retail stores along with other Disney products.

however, Disney is also an example of horizontal integration. Disney has acquired many companies on similar levels to expand their market and cut costs with synergies. A few examples of this is when Disney acquired Pixar Animation Studios in 2006. Pixar and Disney were both operating as animation studios, but Pixar was using cutting edge technology, and the acquisition expanded Disneys market share, and boosted its profits. Disney has also done this several times with different companies, such as Marvel



d) What products are the most successful for Disney? Prove this with research and actual monetary answers.

In 2019 an article on data on the global revenue of the Walt Disney Company by operating segment was released. While all of Disneys products pull in huge amounts of money (some in the billions of dollars) there are a few that surpass the rest. In 2019 the operating segment that brought Disney the most revenue was the Parks, experiences, and Products segment (this includes theme parks, resorts, cruise ships, unique vacation experiences, and consumer products), bringing in 26.23 billion U.S. dollars.





e) Who are the main competitors of Disney, Say why?

Because Disney has its hands in so many corners of the media industry, it also has many competitors, however some are more prevalent than others. Disneys main competitors are; WarnerMedia, Comcast NBC, ViacomCBS, Sony Pictures, AMC Networks, Netflix, Amazon, Prime Video, Apple TV+, Six Flags, and Cedar Fair. Together they have raised over $ 547.2 billion between their estimated 835,500 employees. This is because they are all very rich and powerful companies that. Operate in the same fields as Disney