1. traditional advertising
posters - put up around in public places, very simple design with the aim being to show people clearly what the new product is, as apple is already a well known brand they can afford to do this.
billboards - clearly shows the product so that it is recognisable to anyone driving past. it also shows off the newest feature to passers by, the cameras. as well as this, the monotone colours makes the product seem professional and stylish.
newspapers - advertising all the possible colours available, so it catches peoples eyes and informs them of the options for them. Also, the fact that it takes up the whole page means that it is very noticeable for people just walking by
2. digital media
celebrity endoresemtn - lady gaga used the iphone 11 to shoot her "stupid love" music video which was then uploaded to the internet
vidoe ads - played before youtube videos. these are effective as we are already using our phones / some sort of device to watch youtube and do other things online so we are more enclined to want to but the lastest product comepared to somoen who gets al thier information from newspaper and doesnt spen much time on thier phone
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