Sonny Ganguly

According to Ganguly, these are the ways that social media has an advantage over traditional advertising :

 - advanced targeting options. Because social networks gather such a larger amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods.

 - improved conversion tracking.  With all the new options for targeting users, tracking the performance of your social media advertising campaign is even more important for justifying your spend and requesting a budget. While you can still pay-per-click to your website or choose other metrics to measure the success of your ad, most social networks now offer website conversion tracking.

- mobile dominance.  With total activity on smartphones and tablets accounting for 60% of digital media time spent in the US, there’s no denying that reaching users while on mobile devices is the next big wave in advertising — and social media advertising is the best native option. Mobile users are already checking Facebook, Twitter, LinkedIn and/or Pinterest multiple times a day, so advertising to them while they’re within those apps is the best way to reach them without being disruptive

 

one media product i have interacted with in the past moneht is the soundtrack for Beetlejuice the musical. i have interacted with this product by means such as seeing youtube ads and prmotions through instagram, but mostly by activity on tiktok where the show and several of the stars have accounts whihc allows them to have a personal feel to their advertisements.