marketing research names that willl come up in the exam

 rajar - RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.

 

barb -  BARB is responsible for delivering the UK’s television audience measurement currency. they commission research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing behaviour of the UK’s 28 million TV and broadband-only households. Each year, £7.5 billion is invested in the production and distribution of programme and commercial content, which is guided and accounted for by their data.

 

BARB collects TV viewing figures, RAJAR collects radio listener figures, NRS collects how many copies are distributed and how many readers a publication has

NRS social grade

 

National Readership Survey, it's used to determine social class, based on occupation of the head of the household, across the population

The End of The F***cking World film poster

 

editing

 Editing
this is relevant to the exam as you need to be able to talk about different types of editing and the effect that is has on the film. Things that we need to know for the exam are :

   - cuts : instant switches between shots. It is an abrupt, but usually trivial film transition from one sequence to another.

   - transitions : a switch between shots that takes up time used to connect one shot to another. (examples would be dissolves, fades, or swipes)

  - the frequency and rhythm of cuts : how often cuts occur and whether they happen at the same time as the action and/or sounds the are also going in the scene.

  - specific editing techniques : for example shot-reverse shot, cross cutting, acton matches, etc.

Continuity editing = where editing makes sense of time and place to the viewer
Non-continuity editing = techniques including flashbacks, flash forwards, and montages etc

Sequences and techniques	Description
shot reverse shot or shot counter shot	This is when the scene cuts back and forth between two establishing shots.
Eyeline match	Ensuring that between shots, the eyeliner level between characters matches (this is to ensure they are looking at each other. Or it can be cutting from a character looking at something to the thing they are looking at
Action math	Cutting used to continue the action. An example would be a shot of a ball being thrown, and then cutting to a shot of the ball being caught

Editing techniques	Description
Jump cuts	A cut that suddenly shifts position or time unnaturally. This can be used in order to communicate that something is wrong
crosscutting/parallel editing	Cutting between two separate sequences of action that are happening at the same time, often used to link the characters to both actions
Cutaway	Cutting to a brief shot in a sequence. It is the interruption of a continuously filmed action by inserting a view of something else. It will be a shot that is NOT covered by the master shot
Insert	Similar to cutaway shots, but it will but to a shot that IS covered by the master shot

Transitions	Description
Dissolve	One shot blending into another with no fade in between.
Fade-in	Fading into something form a colour (normally black)
Fade-out	Fading out from a shot to a colour (normally black)
Wipe	The new shot moves over the old shot in a direction. This is often motivated by an object or character

framing and composition

Symmetry / asymmetry for emphasis - symmetry can be used to highlight beauty in a shot, it feels good to look at. Objects are put in centre frame when telling the audience that the object/person is really important to focus on. Symmetry is often used to convey the high-status position of characters with, for instance, considerable power or physical strength. Asymmetry creates more complex relationships between the elements, and so it tends to be more interesting than symmetry. Because of that, it can be used to draw attention. 

 Depth of field (using focus to make the viewer concentrate on elements) - this shows hoe the character relates to the world around them. it can be impacted by 2 things : where you shoot and what sense you shoot with. Wide angle lenses means there is a large amount of space that is in focus (making it more difficult to separate the subject from the background). lenses with longer focal length make it easier to get a shallow depth of field, helping too separate the character from the background. 

 Rule of thirds ( an imaginary 3x3 grid can be used to break up the shot) - this involves breaking up the shot and adding emphasis where the lines intersect. There are lots of things to look at, so the rule of thirds makes it easier to navigate a picture

 Size = power - objects that take up a large part of the frame will be seen by the audience as big and important. If its small in the frame, it will be seen as insignificant. This can help us to choose what to focus on

genre conventions

First person shooters - violence and gore, good vs evil, linear narrative, hero persona, collectables 

 Prime time tv shows - Dramatic narrative (storyline), Ensemble cast (each character – own storyline), Expressive lighting techniques dependent on sub genre e.g. high key lighting in Period Drama, High production value sound/emotive, Exaggerated, hyper real representations of character – cultural stereotyping for entertainment values

my media consumption