Mainstream is a term that usually refers to the common current of thought held by the majority, meaning that "mainstream" things are those that are currently popular with most people
eg disney, xfactor, ariana grande
Niche media, on the other hand, caters to a specific group of people with a particular set of interests. Instead of writing for mass readership, they write to gain maximum relevance to their readers.
eg 100gecs, girl in red, tatoo fixers,
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