Case Study One:
A Monster Calls is a 2016 film adaptation of a popular children’s graphic novel by author Patrick Ness. There are scenes of moderate threat as a huge tree comes to life and appears to directly threaten the main character, a child. There are also repeated images, in dream sequences, of a collapsing building and crumbling ground which leaves the boy's mother clinging to a ledge above a chasm. . There are several scenes of emotional distress, in which Conor has to come to terms with his mother's condition as the film explores the difficulties of her terminal illness and Conor's attitude towards his bereavement. There are also scenes of bullying in a contemporary school setting. Though the violence in these scenes is relatively mild, a young audience is likely to identify and sympathise with Conor. The film was given a 12A rating.
Which regulatory body was responsible for classification? The body that is responsibe for the classification of this film is the BBFC
What did they have to weigh up in order to make that classification? They had to consider the facts that the movie is based off a children's book, so therefore the rating can't be too high otherwise no one will watch it, however there are threats of violence and dealing with some serios topics, so the rating cant be too low as to not scare any young children who may be watching
What does the 12A rating suggest? This suggests that although the film may deal with some serious bissues, it is still appropriate for pre-teens
Case Study Two:
On 12th November 2015 The Daily Express published the headline ““75% of new jobs go to EU migrants in 1 year”. The online edition of the article included the headline “Shocking figures reveal three out of four British jobs go to EU MIGRANTS”. A university lecturer, Jonathan Portes, made an official complaint to the appropriate regulatory body stating that these numbers were inaccurate. A ruling upheld his complaint and the Daily Express had to publish the following correction: ‘On November 12, 2015 we reported that 75% of new jobs went to EU migrants in the last year. This is incorrect. The Office for National Statistics published data was based on net changes in employment and not on the number of people entering new jobs. The figures showed that the number of UK nationals in employment increased by 122,000 compared to an increase of 324,000 in non-UK EU nationals.”’
Which regulatory body was responsible for this correction? The regulatory body responsible for this correction was IPSO
How did they make the decision to ‘uphold’ the complaint? They made the decision to uphold the persons complaint from a ruling, most likely from someone looking into the issue and realising that the news article does not conform to the rules they have layed out about not spreading false information
What does the consequence suggest? (The fact that the Daily Express had to print that it was wrong.) this suggests that because it was such a minimal consequence, that newspapers aren't afraid to post false information because there is a low chance that they will get caught out by the IPSO without a complaint, and the consequence for spreading false news is not a harsh punishment
Case Study Three:
A Facebook post for the tanning salon Basetan, seen on 11 February 2020, stated "Sunbeds and sunlight are the main sources of your bodies [sic] Vitamin D … Vitamin D is essential for good health. It lowers the risk of everyday infections like cold and flu as well as more fatal diseases such as high blood pressure, type 1 diabetes, multiple sclerosis and depression … Studies suggest that regular, moderate Sunbed use will raise the levels of Vitamin D in healthy adults by an average of 40% ... Tanning in a sensible manner can create a whole host of health benefits". A complainant challenged whether the ad:
1. discouraged essential treatment for conditions for which medical supervision should be sought, namely high blood pressure, type 1 diabetes, multiple sclerosis, and depression;
2. misleadingly implied that using sunbeds was an efficient way to boost vitamin D production; and
3. was irresponsible because it encouraged the regular use of sunbeds to improve vitamin D levels.
The complaint was upheld and the advert was banned from circulation while it contained that information.
Which regulatory body was responsible for banning this advert? ASA
How did they make the decision? They made this decision by having it be brought to their attention by a complaint, and then reviewing the information and deciding it was inappropriate and misleading
What does it mean that the advert was banned? it means that it is no longer allowed to be distributed
Case Study Five:
The official ratings board in the UK refused to classify Omega Labyrinth Z because of the "likely harm being caused to a viewer or potential viewer, e.g. children or young people." It is illegal to sell a game in the UK without a rating from the appropriate body. While these ratings only apply to physical products, it's likely this will affect the title's availability in digital stores.
Omega Labyrinth Z is a PS4 and PC title developed by Japanese studio Matrix Software and published by PQube. It is a dungeon-crawler set within a school where players control a variety of young girls as they battle evil.
However, the regulatory body has deemed the nature of the gameplay and many of the mini-games too sexually explicit for release - particularly given the implied age of the characters.
Which regulatory body was responsible for the classification? VSC
What were their reasons? Their reason was that the game was too sexually explicit, which isn't banned from being in video games, but because of the implied age of the characters it was inappropriate.
What does their refusal to classify the game suggest? this suggests that they don’t think the game is appropriate for anyone in the UK to play, because of the innapropriate content, and so they refuse to give it a rating in order to
No comments:
Post a Comment