Tuesday, 23 February 2021

Budgeting in media products - avengers


Main budget considerations :
Staffing (pre-production, production and post-production)

Premises (studios, offices etc.)

Location (sets and stages)

Legal costs (licenses, copyrighting etc.)

Transport
Resources (production equipment, props etc.)


                Research into a media product - avengers endgame  : (total spent, $535.5 mil)

The money spent on the people involved in the film not only includes all the actors, including extras, but also a whole team of people for example  the director, producers, editors, crew, writers, etc.

$200 million was spent on the actors, with the highest pad actor being Robert Downy Jr, who earned $80million from endgame

Total production came to $135.5 million, the most of the budget going to the visual effects, music, and post production. Disney also paid two writers, two directors, twelve producers, and a huge supporting crew. They also had massive production design investments, live set and studio costs, costumes, catering, accommodation, transportation, travel, hotel stay, etc.

There was also $200million marketing costs. The 200M number is just the estimated worth of all the Endgame P&A marketing + all corporate partner tie-ins.  One part of the marketing budget that is not in doubt is the domestic TV ad spend ($24.5 million as of May 24th 2019), which can be used to estimate to total international marketing budget. The costs include radio, tv, billboards, as well as international digital marketing.

example : in a Tv ad for coca-cola

Project Planning/Pre Production work

Whos in charge (Job Role)

Hiring of actors 

Casting director 

Location finding 

Location scout 

Creating a wardrobe 

Costumer designer / wardrobe department 

Coming up with the story 

Script writer/ producer 

Creating the soundtrack/ music

Composers 



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