Planning factors for a media product :
PURPOSE: ENTERTAINMENT/ INFORMATION/PROMOTION
AUDIENCE
FINANCIAL
TIME
PERSONNEL
LOCATION,RESOURCES, FACILITIES
LEGAL ISSUES
REGULATION
ETHICS
Factors that are considered more importantly in each product
Product 1 : news
don’t necessarily have to cinder the audience, as the news is available to the mass media
The purpose is to inform, so they will have to gather lots of data about the information being presented, and confirm that its true
Usually plenty of funding, doesn’t need to be high budget either.
Time - aim for it to be aired when the most amount of people will be watching (eg, 4-6pm when families are all home)
Also might take a while to gather the news stories
With ethics, have to be focused and take care that the information in true and non biased
Product 2 : adverts
have to take greater care in the audience aspect, as adverts are designed to target certain people
Time - ads are often high budget as they want to Make the product as appealing as possible
Purpose : promotion - who are they promoting for? What are they promoting? How will they get the information across?
With ethics, the company will have to be careful not to spread information about the product, or false advertise
What does a TV producer do in the pre-production stage?
They are the overall decision makers. Producers will come up with story ideas and hire writers or choose and secure rights to scripts. This is known as ‘optioning’ a script. They decide on the scale and budget of the film and source financing from investors, studios and distributers. They work with creative ideas from the director and approve production costs. They spot and solve potential problems throughout the production process. They approve locations and hire a team of staff for the production, delegating certain responsibilities to a line producer
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