Unit 1 LO1 Assessment

1. 2 sectors of media : Film, music

2. One example of a company from a media sector would be DreamWorks Animation  (film sector) and an example of one of its products is the film Shrek

3. An example of an independent company is the Guardian and a product is has produced is The Guardian newspaper

4. Major media conglomerate : The Walt Disney Company (or Disney for short). Some of their subsidiaries include ; Pixar, Hulu, shopDisney, and Disney Cruise Line.

A few of their key products include Films (eg Inside out, Iron man) and television (eg the act).

5. Joint venture : a business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task.

6. A public service broadcaster has to ensure that their programmes provide a varied range in the fields of information, culture, education and entertainment.

7. Value chain : value chain is a business model that describes the full range of activities needed to create a product or service from start to finish and aims to look at and analyse business activities in order to find various competitive opportunities that will improve efficiency and increase profit margins.

8. Synergy : This is the intentional simultaneous release of multiple products in order to boost all of them. An example would be a film and a game about the film being released at similar times to promote each other.

9. Media cross-ownership is a situation in which a single corporate entity owns multiple types of media companies. This allows for synergy as because the companies are close, it is easier to work together and communicate better between companies because the people in charge are all the same so it is less likely fro delays to occur. As well as this, the people in charge know that it will be beneficial for the company as a whole if synergy is involved because both products will get a boost and there is no help given to competition as it’s al inside the same entity.

10. A recordist would work in television and film, and they work in pre-production and production

media job roles

 

1. Pre Production - Planning and drafting stages of a media product 
2. Production - The actual making of the product or parts of the product
3. Post-Production - The finalising and editing of a product

JOB ROLE	MAIN TASKS	PRE, PRO OR POST (MAYBE MIX?)
(film) screenwriter	writes content for visual mediums	pre-production
(TV ) Broadcast engineer in IMG studios	provide engineering support for TV Broadcast studio and post-production facilities.	Post-production
(video games) Audio engineer	adding realism to the in-game world with sounds (for example leaves crunching)	Production
(publishing) Literary scouts	search for books to be published or to be adapted to the screen.	production
(online) website designer	to construct the overall look and feel of a website, using images, HTML, CSS, and JavaScript	pre-production
(music) booking agents	coordinating performances and appearances for artists, and performers	post-production

 

media company operating systems

1. vertical & horizontal intergration:
     vertical :  a strategy where a company owns/controls different businesses in the same chain of production (eg its suppliers, distributers, cinemas). This integration helps companies to improve efficiency by decreasing transportation expenses, and it also reduces costs and helps production become much more streamlined
     Horizontal. : this involves media companies owning several businesses of the same value (for example a company owning a magazine, TV channel, or radio). The majority of media companies have horizontal integration. This type of integration is beneficial to the company as it makes the company more money and help to improve popularity as the name becomes more well known.

2. Synergy
    This is the intentional simultaneous release of multiple products in order to boost both of them. Its often used by media conglomerates to work together to promote linked products across different media platforms. They have a larger combined affect than if the products existed on their own (an example would be a film and a game about the film being released at similar times to promote each other)

3. Cross media ownership

    Media cross-ownership is a situation in which a single corporate entity owns multiple types of media companies (for example one entity owning a newspaper, TV station, and radio). The advantages of cross media ownership is that the bigger the company, the bigger the purchasing power, and so the can produce products at a reduced cost which increases profit margins. As well as this they can take advantage of synergy, boosting more than one products at once, also owning a diverse range of companies increases the security of the business because if one market fails they can focus on another.


4. The value chain 2008

   value chain is a business model that describes the full range of activities needed to create a product or service from start to finish (eg. Design, production, distribution, ect) . It aims to look at and analyse business activities in order to find various competitive opportunities that will improve efficiency and increase profit margins.

ownership and comapny structure

        


What kind of company is DISNEY?
Disney is a conglomerate entity that works in Media Networks, Parks Experiences and Products and Studio Entertainment

a) Who owns Disney?

Disney is owned by Bob Iger (Executive chairman) Bob Chapek (CEO)


b) Name five companies that Disney owns. Which ones were created in house? Which ones were acquired?

Marvel, Lucas Films, Pixar, LucasFilm, and 21st century Fox are all acquired companies owned by Disney.




c) Is Disney a Horizontal or Vertical integration company? Explain with proof and facts.

 Disney is both a Horizontal and a Vertical integration company.

Disney is arguably the largest vertically integrated company in the world. This is because they own and control companies that create and produce film and television properties, and are then marketed and distributed by Disney throughout the world, and then the products are distributed by affiliated networks, such as ABC. One example of this is that the home videos (DVDs ect.) are manufactured by Buena Vista Home Video, which is owned by Disney, and oftentimes shipped to Disney retail stores along with other Disney products.

however, Disney is also an example of horizontal integration. Disney has acquired many companies on similar levels to expand their market and cut costs with synergies. A few examples of this is when Disney acquired Pixar Animation Studios in 2006. Pixar and Disney were both operating as animation studios, but Pixar was using cutting edge technology, and the acquisition expanded Disneys market share, and boosted its profits. Disney has also done this several times with different companies, such as Marvel



d) What products are the most successful for Disney? Prove this with research and actual monetary answers.

In 2019 an article on data on the global revenue of the Walt Disney Company by operating segment was released. While all of Disneys products pull in huge amounts of money (some in the billions of dollars) there are a few that surpass the rest. In 2019 the operating segment that brought Disney the most revenue was the Parks, experiences, and Products segment (this includes theme parks, resorts, cruise ships, unique vacation experiences, and consumer products), bringing in 26.23 billion U.S. dollars.





e) Who are the main competitors of Disney, Say why?

Because Disney has its hands in so many corners of the media industry, it also has many competitors, however some are more prevalent than others. Disneys main competitors are; WarnerMedia, Comcast NBC, ViacomCBS, Sony Pictures, AMC Networks, Netflix, Amazon, Prime Video, Apple TV+, Six Flags, and Cedar Fair. Together they have raised over $ 547.2 billion between their estimated 835,500 employees. This is because they are all very rich and powerful companies that. Operate in the same fields as Disney