Tuesday, 6 October 2020

TV advertising

 1) how old is your form of advertising 

TV advertising began in the UK in 1955 for a commercial for Gibbs SR toothpaste 

 

2) conventions for TV ads

 - well lit lighting

 - calm music 

 - being shocking and dramatic

 - surrealism 

 - celebrity endorsement 

 

3) current revenue for tv advertising 

 TV advertising revenue in the UK is currently totalled at £4.9 billion 

 

4) when did we get sattelite and cable in the uk?

 the uk got sattelite TV in april of 1990, and cable TV in  Gloucester in 1950

 

5) what is a narrow cast channel?

 narrowcast is when you only send data to a specific list of recipients. Cable television is an example of narrowcasting since the cable TV signals are sent only to homes that have subscribed to the cable service.

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