key legal considerations and laws

Freedom of information act - the Freedom of Information Act (FOIA) has provided the public the right to request access to records from any federal agency. It is often described as the law that keeps citizens in the know about their government.

intellectual property act - Intellectual property (IP) refers to the ownership of an idea or design by the person who came up with it. It gives a person certain exclusive rights to a distinct type of creative design, meaning that nobody else can copy or reuse that creation without the owner's permission.

GDPR - the GDPR establishes rules on how companies, governments and other entities can process the personal data of citizens who are EU citizens or residents. The GDPR aims to strengthen and unify data protection laws for all individuals across the European Union.

Copyright, designs, and patents act - gives creators of digital media the rights to control how their work is used and distributed. Anything which you design or code is automatically copyrighted and may not be copied without your permission

libel - a published false statement that is damaging to a person's reputation

Slander - known as oral or spoken defamation, slander is the legal term for the act of harming a person's reputation by telling one or more other people something that is untrue and damaging about that person. 

Budgeting in media products - avengers

Main budget considerations :
Staffing (pre-production, production and post-production)

Premises (studios, offices etc.)

Location (sets and stages)

Legal costs (licenses, copyrighting etc.)

Transport
Resources (production equipment, props etc.)


                Research into a media product - avengers endgame  : (total spent, $535.5 mil)

The money spent on the people involved in the film not only includes all the actors, including extras, but also a whole team of people for example  the director, producers, editors, crew, writers, etc.

$200 million was spent on the actors, with the highest pad actor being Robert Downy Jr, who earned $80million from endgame

Total production came to $135.5 million, the most of the budget going to the visual effects, music, and post production. Disney also paid two writers, two directors, twelve producers, and a huge supporting crew. They also had massive production design investments, live set and studio costs, costumes, catering, accommodation, transportation, travel, hotel stay, etc.

There was also $200million marketing costs. The 200M number is just the estimated worth of all the Endgame P&A marketing + all corporate partner tie-ins.  One part of the marketing budget that is not in doubt is the domestic TV ad spend ($24.5 million as of May 24th 2019), which can be used to estimate to total international marketing budget. The costs include radio, tv, billboards, as well as international digital marketing.

example : in a Tv ad for coca-cola

Project Planning/Pre Production work	Whos in charge (Job Role)
Hiring of actors	Casting director
Location finding	Location scout
Creating a wardrobe	Costumer designer / wardrobe department
Coming up with the story	Script writer/ producer
Creating the soundtrack/ music	Composers

itchy and scratchy foley plan

 

Description of sound	How will you achieve this sound	Tools needed
Running	Hitting a wooden block	Wooden block
Smacking each other	Smacking some meat	Meat
“the itchy and scratchy show”	Play on keyboard	Keyboard
Pouring drink	Pour water into a wine glass	Water, wine glass
Clink of glasses	Clink 2 real glasses	Glasses
Coughing	Cough	Microphone
Body burning	Sizzling of food	grill
Laughing	Laugh
Throwing drink	Splashing water at wall	Water, glass

Itchy and Scratchy foley

 

What is foley?

 What is foley?

Foley is the reproduction of everyday sound effects that are added to films, videos, and other media in post-production to enhance audio quality.

Who and what is a foley artist?

A Foley artist is a person who re-creates sounds for film, video, and other media in post-production to enhance audio quality. They replace sounds that cannot properly be recorded on set.  They use a variety of props to create specific sounds.

What preproduction and planning do foley artists have to do?

They ave to look over the footage and take note of where there is/should be  a sound affect, as well as any bad quality sound. They also have to gather the props they may need to recreate the sound, as well as play about with them to achieve the right sound that they need for the right moments in the media product

Specific examples of foley :

Ratatouille - linguini picking up a knife was done by running metal rod along a cymbal.

War horse - a walking horse sound affect is done using two halves of a coconut

LO1 lesson 1 - preproduction

 Planning factors for a media product :

PURPOSE: ENTERTAINMENT/ INFORMATION/PROMOTION
AUDIENCE
FINANCIAL
TIME
PERSONNEL
LOCATION,RESOURCES, FACILITIES
LEGAL ISSUES
REGULATION
ETHICS


                    Factors that are considered more importantly in each product

Product 1 : news
don’t necessarily have to cinder the audience, as the news is available to the mass media
The purpose is to inform, so they will have to gather lots of data about the information being presented, and confirm that its true
Usually plenty of funding, doesn’t need to be high budget either.
Time - aim for it to be aired when the most amount of people will be watching (eg, 4-6pm when families are all home)
Also might take a while to gather the news stories
With ethics, have to be focused and take care that the information in true and non biased

Product 2 : adverts
have to take greater care in the audience aspect, as adverts are designed to target certain people
Time - ads are often high budget as they want to Make the product as appealing as possible
Purpose : promotion - who are they promoting for? What are they promoting? How will they get the information across?
With ethics, the company will have to be careful not to spread information about the product, or false advertise


 
                            What does a TV producer do in the pre-production stage?

They are the overall decision makers. Producers will come up with story ideas and hire writers or choose and secure rights to scripts. This is known as ‘optioning’ a script. They decide on the scale and budget of the film and source financing from investors, studios and distributers. They work with creative ideas from the director and approve production costs. They spot and solve potential problems throughout the production process. They approve locations and hire a team of staff for the production, delegating certain responsibilities to a line producer

LO3 case study

 

Misc-en-scene explination

 The key elements we will look at when it comes to misc-en-scene :

Setting - where it is shot

Set - the ‘stage’ it takes place in

Lighting - use of light and shadow

Costume and make up - how the characters are physically created

Props - how objects add to the scene

Colour - use of colour on all of the above and filters applied to the film

  

Codes and Conventions explination

Media codes and conventions are like the building blocks of all the media around us. Media codes generally have an agreed meaning, or connotation, to their audience. There are three types of media codes, symbolic codes, technical codes and written codes. Conventions are expected ways in which codes are organised in a product.

 

 What are conventions?
Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.

 

How codes and conventions apply in media
Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.

For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense – an integral part of any horror movie.