Dubai medical village

 these are the requirements identified in the breif that was layed out by the surgery

Requirements
Implicit	Open	Constraints	Explicit
include information about the USP ( the unique idea from the company about the pricing point)  Attract new customers into the business and improve the brand image of ht company as a whole	can be targeted to any gender, class ect,  High budget - lots of possibilities to work with  Large creative freedom as long as all the information is put across the company is free to play around with other aspects of the advertisements	lots of costs, especially with including a wide media mix.  Also a high sponsorship cost	Highlight the key features of their service (eg hair removal, mole removal etc) Proper media mix  Show the company to be the most advanced and credible in the vicinity  Make the brand seem prestigious