Road safety computer game SWOT analysis

 Swot analysis : 

Strengths well established company - means there is likely a high budget available for development  Roa safety - large appeal especially among parents whoa re concerned for their Childs safety

Weaknesses may not be hugely popular with children, as they are unlikely to be extremely interested in road safety  Has to be ready in four months - has to be a bit of a tight schedule and may pose problems if thing such as graphic development gets postponed.

Opportunities many opportunities on touch enables devices, such as being more accessible to people who dot have excellent motor skills such as young children.  Could be an opportunity to make road safety fun for children and therefore protect them at the same time - increasing the brands reputation among parents

Threats have to be careful not to unknowingly copy any other games. The company dent know of any road safety games so research has to be don’t to see if there is any others that they can’t have too similar a premise of  as it could lead to legal action being taken  Have to keep an eye on the competition and make sure no other company is releasing a similar game around the same time as it will take away attention from this company’s game