Types of client briefs

1.  Three things that would be expected in a client brief : objectives of the company, the specify requirements they desire, the time frame in which the company needs the product.

2. 6 types of client brief : contractual, negotiated, formal, commission, tender, and informal
 

Formal	A scheduled meeting will take place between the client and the producer where the client will outline their requirements for the products. Written documentation will be provided for this meeting. The documentation will set out the rules and regulations that will be followed. This meeting will allow detail to be looked at, with follow-up meetings being arranged where initial ideas from the producing organisation can be discussed. Some of these formal meetings are nowadays conducted using video conferencing.
Informal	The client will discuss their requirements during a telephone call. There will be no documentation provided, with the client and the producing organisation coming to a verbal agreement over the product to be produced.
Negotiated	The client and the producer work together to develop a brief for the project and digital media product. Discussions will take place where the various aims and objectives will be agreed on before anything is formally written down.
Contractual	The brief is outlined within a contract of employment.
Commission	A client will publish an advert that shows that they need media product to be created, and request bids from production companies. Production companies then send in their brief, or pitch, in a meeting as a response to the advert. Within this response, production companies will show estimated costs, timescales and how the product will be produced.
Tender	The client will hire a separate independent media company to create a media product for them. The media company will formulate their own research, proposal and planning for the project. They will then develop the product based on this. The whole process is overseen by a commissioner from the client.